Starting a business is exciting, a bit scary, involves taking calculated risks, with the end goal being the fulfillment of a dream all those with the entrepreneurial spirit strive to accomplish. Along with that comes hard work and the need to gain the clients necessary to support the business. Making this a reality also requires a financial investment and many long days devoted to your business.
With success comes enthusiasm as you see the sales begin to come in. Your Marketing pays off as the number of clients you gain increase each month. Because you went into business to see it develop and support the lifestyle you desire, the natural tendency is to go out and put all of your resources into obtaining new clients. The mistake that many make is not paying attention to those they already have. Does this sound familiar? Don't worry, you are not alone. This is a practice shared by many business owners.
This chart displays both a common and suggested mix of marketing effort for a business owner. Remember, it takes 6 to 7 times more effort to gain a new client than to maintain those you already have. Your energies have earned the trust of existing clients. If ignored however, a competitor could possibly steal them away or they may perhaps forget how important your products and services are to them. That is most likely something you can't afford to chance.