It's Just A Business Card!

April 09, 2010
Eric Johnson

By Eric Johnson | Minuteman Press




It's Just A Business Card!


     In my frequent dealings with clients needing printed items to help market their businesses, the topic of business cards is generally the first item that gets discussed.  While the client and I talk about the look they are seeking, card stocks available, and different processes that can be used to achieve their desired results, I have heard stated in more than one instance "It's just a business card!"  At this point I internally cringe because I know how off track this statement is.  Smiling I next ask them and you now a simple question,"Of all the printed items you have ever received from a business, what is the one thing you have in your possession longer than anything else?"  The answer is usually the same, a business card.  Whether your clients keep them in a wallet, place them in a business card holder, or stick them in a desk drawer for later use is not important.  The point is they do keep them.  If they are a uniquely designed item with a good piece of art the, likelyhood of them keeping them goes up.  If they are placed in a track in their place of business with other business cards, the design of your card may help it stick out from the crowd as well.
     There are many different card stocks available to print your business cards on.  The industry you are in can play a part in deciding which is right.  Seriously?  Yes, actually it can.  For example, if you are in a service industry a thicker card stock with a UV coating may be great.  If you are an attorney however, a more traditional card stock would be more appropriate.  With the design portion of your business cards, remember what their purpose is.  This is not a brochure, so don't try to use it as one.  When someone reads a business card they want to know what your business does, who you are, and how to get a hold of you period.  If you have a multitude of services you offer that is great, but this is not the medium to display those on.  Keep it simple, clear, precise, and effective.
     It is a huge mistake to underestimate the importance of this item.  "Here is my card."  How often have you made that statement?  More often your clients or potential clients ask you for a card which you proudly hand them.  Congratulations, you have just made a first impression.  Was it a good one?  If the business card you handed them was on a quality card stock, and was properly designed to look good with a clear message, it is very likely that is exactly what occurred. You may be wondering if the impressions you are giving out are those you intended.  You could always hand your business cards to friends and family, asking them to provide you with feedback.  The problem with that is the opinions given may be a little biased.  You could ask those clients you hand your card to that are most likely to be interested in your products and services.  Here you risk them forming a subconscious opinion based on what they see. 
     The best thing to do is let us take a look.  We will provide you with honest feedback, and if your business cards look great we'll let you know.  Simply click here to "Make an Appointment" so we can see what you have, and provide you guidance if any is needed.  If you know that you should update your business cards but aren't sure what it's going to cost, simply click here to "Request an Estimate", and we will be glad to let you know what it will take to do so.