More For Less

March 23, 2010
Eric Johnson

By Eric Johnson | Minuteman Press




More For Less


     When it comes to printing a good rule to follow is if you are going to use an item anyways, print more now rather than some now and some later.  Why?  The reason is that printing costs are somewhat reflected in volume.  A portion of printing costs are in the preparation and setup of a print project.  There is the initial idea stage of your project.  Not unlike other types of projects, you need to plan how you perceive the finished product will look.  Once your plan is in place you need to either design your project yourself, or maybe pay someone like us to do it for you.  This leads to making your envisioned project a reality by sending it through the printing process.  This involves properly laying out your print project so the bindery (finishing) process performed on the project gives you the desired outcome.
     “So, how does printing more of an item actually end up saving me money?”  Let’s take an example of a popular print project such as postcards.  Common quantities we print in are 250, 500, and 1,000 pieces.  We occasionally get requests to print as few as 100 at a time.  Your initial thought may be that you should print only 100 postcards because you think you are going to save money.  This may be true only in the overall dollars you are going to have to pay to get some postcards at that moment.  Before you decide on a quantity, take some time to think about how you use postcards.  They may be used to gain initial business through a direct mail campaign, possibly to thank existing clients for closed business, or perhaps they will be used to bring back clients you have not done business with for a while by providing a discount coupon on the postcards.
     Now, suppose you have determined that the postcards will be used to bring clients back into your business.  How many clients have you done business with only one time that you would love to do business with again?  Is it truly only 100, or in reality quite a few more?  The true answer is probably the latter.  Knowing this, wouldn’t it make sense to print say 500 or 1,000 postcards at a time?  It would if printing 100 cards one time, then again, then again, or instead printing 500 at once made a difference of say $0.15 each.  Those 15 cents could add up quickly, especially if you were going to use the cards for this purpose anyways.  In this case you would really be getting more product for less money.  You will also save time by not having to reorder as frequently.
     Can’t decide how best to approach your print project and determine how many of an item you should print?  Simply click here to "Make an Appointment".  Maybe you already know what it is you want to do, but just want a little advice to ensure you are making the right decisions. Simply click here to have us "Provide Feedback" on your project.  Either way we look forward to working with you on doing what’s best for your business in the long run.