The Forgotten Phrase

March 30, 2010
Eric Johnson

By Eric Johnson | Minuteman Press




The Forgotten Phrase


     A new customer contacts you through one of the many ways in which you advertise your business.  You greet them with the same welcoming smile, friendly voice, and routinely answer their questions like you would with any new customer.  Inside you are elated to gain the new buiness. Things go as planned throughout the development of their product, or the conducting of the service you provide them.  Upon completion, you collect your payment, and begin to take care of the next customer inbetween the barage of daily tasks that are required of your business.  Sound pretty typical so far?
     This business as usual routine continues for the next two months, and everything seems fine.  This is about the time that the customers you dealt with those couple of months ago return for more product or are in need of servicing again.  You don't hear from some of your regular customers, not to mention a few of the new ones you thought you had gained.  You don't give it too much thought at this point figuring they will come around eventually.  As more time goes by you start to ponder this while asking yourself, "I wonder why I haven't heard from so-and-so by now?"
     The truth is that you did everything right as far a taking care of the customer's needs in product or service fulfillment.  What you failed to ask yourself is, "Did I properly let the customer know how much I appreciate their business?"  In hindsight probably not.  The two little words of the forgotten phrase being expressed may have changed this enitre outcome.  "Thank You!"  So easy to say, yet so often overlooked.
We all need to remember to say thank you more often.  This should routinely be done verbally immediately upon the completion of each transaction. Beyond that there are multiple ways to once again express your appreciation of a customer's patronage.  A follow-up email is a common way this is done, but honestly it's pretty impersonal.  It may easily get overlooked in the sea of emails a person gets everyday.  A postcard could be mailed to all of the customers you conducted business with each month.  This is a bit better than an email for this purpose, but typically these are designed rather generically and aren't very personalized.  "What do you suggest?"  A folding Thank You card, with a handwritten message on the inner flap, placed in a hand addressed envelope, with a first class postage stamp shows a personalized touch customers will actually take the time to read and feel you truly appreciate their business.  "Do I really need to do that?"  If you don't, someone else will.
     "I think this is a great idea, but I don't have a folding Thank You card designed specifically for my business as part of my stationary."  Simply click here to "Make an Appointment" so we can help you design the perfect customized cards to show your customers how much you appreciate them.  Maybe you already know what it is you want to do, but just need a little more information.  Simply click here to See Our Current Special on Thank You CardsAs always, Thank You!